The Schenck Ruling by Chief Justice Oliver Wendell Holmes

The Schenck Ruling by Chief Justice Oliver Wendell Holmes Charles Schenck was the general secretary of the Socialist Party in the United States. During World War I, he was arrested for creating and distributing pamphlets that urged men to assert your rights and resist being drafted to fight in the war. Schenck was charged with attempting to obstruct recruitment efforts and the draft. He was charged and convicted under the Espionage Act of 1917 that stated that people could not say, print, or publish anything against the government during times of war. He appealed to the Supreme Court, claiming the law violated his First Amendment right to free speech. Chief Justice Oliver Wendell Holmes The former Associate Justice of the Supreme Court of the United States was Oliver Wendell Holmes Jr. He served between 1902 and 1932.  Holmes passed the bar in 1877 and started working in the field as a lawyer at a private practice.  He also contributed editorial work to the American Law Review for three years, where he subsequently lectured at Harvard and published a collection of his essays called The Common Law.  Holmes was known as the Great Dissenter at the U.S. Supreme Court due to his opposing arguments with his colleagues. Espionage Act of 1917, Section 3 Following is the pertinent section of the Espionage Act of 1917 that was used to prosecute Schenck: Whoever, when the United States is at war, shall willfully make or convey false reports of false statements with intent to interfere with the operation or success of the military..., shall willfully cause or attempt to cause insubordination, disloyalty, mutiny, refusal of duty..., or shall willfully obstruct the recruiting or enlistment service of the United States, shall be punished by a fine of not more than $10,000 or imprisonment for not more than twenty years, or both. Supreme Court Decision The Supreme Court led by Chief Justice Oliver Wendell Holmes ruled unanimously against Schenck. It argued that, even though he had the right to free speech under the First Amendment during peacetime, this right to free speech was curtailed during the war if they presented a clear and present danger to the United States. It is in this decision that Holmes made his famous statement about free speech: The most stringent protection of free speech would not protect a man in falsely shouting fire in a theater and causing a panic. Significance of Schenck v. the United States This had a huge significance at the time. It seriously lessened the strength of the First Amendment during times of war by removing its protections of the freedom of speech when that speech could incite a criminal action (like dodging the draft). The Clear and Present Danger rule lasted until 1969. In Brandenburg v. Ohio, this test was replaced with the Imminent Lawless Action test. Excerpt from Schencks Pamphlet: Assert Your Rights In exempting clergymen and members of the Society of Friends (popularly called Quakers) from active military service the examination boards have discriminated against you. In lending tacit or silent consent to the conscription law, in neglecting to assert your rights, you are (whether knowingly or not) helping to condone and support a most infamous and insidious conspiracy to abridge and destroy the sacred and cherished rights of a free people. You are a citizen: not a subject! You delegate your power to the officers of the law to be used for your good and welfare, not against you.

How to Get More RBG Color Values for Delphi

How to Get More RBG Color Values for Delphi In Delphi, the TColor type specifies the color of an object. It is used by the color property of many components and by other properties that specify color values. The Graphics unit contains definitions of useful constants for TColor. For example, clBlue maps to blue, clRed maps to red. More CL Values = More Colors You can specify TColor as a 4-byte hexadecimal number instead of using the constants defined in the Graphics unit. The low three bytes represent RGB (red, green, blue) color intensities for blue, green and red, respectively. Note the inversion from a typical hex color: For TColor, the sequence is blue-green-red. For example, red can be defined as TColor($0000FF). ConvertRBG to TColor If you have values for red, green and blue intensities (a number from 0 to 255 - byte type), heres how to get the TColor value: var   Ã‚   r,g,b : Byte;   Ã‚   color : TColor; begin   Ã‚   r : StrToInt(ledRed.Text) ;   Ã‚   g : StrToInt(ledGreen.Text) ;   Ã‚   b : StrToInt(ledBlue.Text) ;   Ã‚   color : RGB(r, g, b) ;   Ã‚   Shape1.Brush.Color : color; end; The ledRed, ledGreen and ledBlue are three edit controls used to specify the intensity of each color component. Shape1 is a TShape Delphi control. Delphi tips navigator: » How to Parse TAB Delimited Files in Delphi « IsDirectoryEmpty - Delphi function to Determine if a Directory is Empty (no files, no sub-folders)

Motivation and Motivation Strategies-PSY Essay Example | Topics and Well Written Essays - 500 words

Motivation and Motivation Strategies-PSY - Essay Example Using Maslow’s Hierarchy of needs it is the case that I am not attending school to attain many lower level motivators (Food, shelter etc) but I am attending school for a spectrum of middle of higher needs. I do seek respect, and friendship from my peers but I also attend school to attain a higher level of education which could lead to a well paying career. Moreover I am also seeking enlightenment and wisdom through my studies. What motivates you generally? (Consider arousal, incentive, and self-determination theories) When utilizing a self determination theory I believe that I have a real desire to better myself through studies. There are a number of externalities in my life, however the experience that I get from studies is entirely self directed insofar as I enroll in classes that I believe are stimulating. In regards to incentive theory I believe that self directed rewards motivate me the best. In some regards I am not always motivated by money yet I enjoy physical activity because I know that it is healthy for me and will ultimately make me stronger. From an arousal perspective I believe that this theory holds particularly true for me because many activities are not solely directed for the reduction of tension (Such as exercising) yet I often seek a balance between physical activity and achieving goals.

Implementation Apple Organization Essay Example | Topics and Well Written Essays - 500 words

Implementation Apple Organization - Essay Example Target market sales - Various measurements of sales including revenue generated, units sold, or profit can be used in determining sales. This measurement compares the actual sales of iPhone in the Asia Pacific regions with the projections in the marketing plan to determine consistencies and needs for change (Mackay & Wilmshurst, 2011). To finalize the lease contract and locations of 90 stores in the first quarter of financial year 2015, there will be need to renegotiate the plans, to recruit additional staff, to review the general plan, and to submit a report of the plan required plan of action that would facilitate operationalizing of the stores in the first month of the second quarter. Failure of finalizing the team and their responsibilities by the end of the second quarter of 2015 financial year. Review the team building plan and allow the Director of R&D and the HR Director to review the issue and provide a final team based on priority. Given the new product development facility is not operational by the end of the fourth quarter of 2015 financial year, review the unmet requirements, review the project plan, and appoint a different project manager if required. Apple has established a collaborative organizational structure that allows the different divisions to come together in view of making important decisions within the organization, thus increasing the performance of the organization (Horrigan, 2012). Establishment of a team aimed at facilitating the development of the new product, procuring new machinery and instruments, and establishment of a new development facility in the view of promoting product development. Innovation – innovation allows for the development of a connection with the consumers and thus managing different problems and risks related to threats for substitution and new entries (Franke, Keinz, & Steger,

World History Essay Example for Free

World History Essay Buddhism was founded in India during the 6th century and brought to China by the first century. Buddhism spread widely and cause china to have a period of political instability and disunity, but then later restored the imperial structure. By going from India to China, it had mixed results. Many Chinese accepted Buddhism and defended it while other observed Buddhism’s absence from past texts and used it as an excuse for political and social problems. Still others remained indifferent hoping that it would all work itself out and develop into a unified Chinese culture. Documents 2 and 3 defend and encourage Buddhism while 4 and 6 scrutinize and discourage its spread. Documents 1 and 5 neither encourage or discourage the religions spread, they simply state how it should be dealt with. An additional document that would be helpful would be a chart or graph that showed the number of people who converted to Buddhism. It would be helpful to see which group of documents was correct or who was just over-reacting. Documents 2 and 3 defend and support the spread of Buddhism. Document 2 speaks of the many joys, including Nirvana, of joining Buddhism. However, the author, Zhi Dun is part of the upper class and does not have a point of view from the lower class, which made up most of the population. Document 3 counters the scrutiny of anti-Buddhists with logic. However, since the author is anonymous, his influence in the document is difficult to pinpoint, yet his role as a scholar certainly dictates a slight upper class position, just like document 2. Documents 4 and 6 both discourage the spread and use of Buddhism. Document 4 ridicules Buddhism as â€Å"a cult of barbarian peoples,† saying how Confucianism is all truth and Buddhism is all lies. Of course Han Yu’s position in the imperial court makes his opinions 20 times more powerful than any peasants. Document 6 blames Buddhism for all of the problems in Chinese society. Since the author is Emperor Wu himself, it is very likely that his opinions carried a lot of importance in his nation, even though people sometimes adopt prohibited acts merely in attempt to rebel against the law. Documents 1 and 5 neither encourage or discourage Buddhism’s spread in China, but attempt to negotiate. Document 1 is directly from the Buddhist tradition, laying down the basic laws and guides to a happy and enlightened life. Since the document is taken straight from sacred texts, it was most likely the beliefs of all Buddhists. Document 5 attempts to make a compromise among the conflicts of belief systems in China. Although Zong Mi’s intentions may seem fair, he himself is a Buddhist scholar, so his ideas might just be an effort to defend Buddhism. The spread of Buddhism in China during the first century was met with different aspects and ideas. Many Chinese accepted Buddhism and defended it, as in documents 2 and 3, while other observed Buddhism’s absence from past texts and used it as an excuse for political and social problems, like documents 4 and 6. Still others remained indifferent hoping that it would all work itself out and develop into a unified Chinese culture, such as documents 1 and 5. Also, another additional document that could be helpful would be a text from peasants or the lower class, saying how they feel about Buddhism.

Jefferson and Blake Writers of the Enlightenment and the Romantic Era :: Free Essays

Jefferson and Blake Writers of the Enlightenment and the Romantic Era The Enlightenment and the Romantic Era are two periods that differed greatly. Out of these contrasting eras came different literary styles and purposes. Thomas Jefferson and William Blake are two primary examples of diverse authors from equally diverse eras. Although the Romantic Era grew alongside the Enlightenment, it placed value on emotion or imagination over reason, where as the Enlightenment focused on reason and logical thinking. Unlike the Enlightenment, Romanticism allowed people to get away from the constricted, rational views of life and concentrate on an emotional and sentimental side of humanity. This not only influenced political doctrines and ideology, but was also a sharp contrast from the Enlightenment’s embracing of rationality before emotion. Jefferson and Blake both representing their own era through different writing styles that characterized the era in which their writings belong. Along with Enlightenment came European struggle with the monarchy. This led to ideas of a self-governed people and, along with the separation of individuals from religion and government, would inevitably influence Thomas Jefferson’s writing of The Declaration of Independence. The beliefs in equality, justice, and morals were outstanding ideas from the Enlightenment that moved Jefferson to write in the instructive manner in which his purpose was to lead a group of people to believe in â€Å"life, liberty, and the pursuit of happiness.† The Enlightenment influenced Jefferson’s writings and was responsible for his instructive writing style. William Blake’s writing style was a product of the Romantic Era in which people were more concerned with emotions than reason. This era embodied society’s desire to give in to its passions and express its feelings. In Blake’s â€Å"The Lamb,† he questioned â€Å"who made thee {lamb}† and then answered â€Å"little lamb God bless thee.† Blake personified the little lamb with â€Å"clothing of delight† and a â€Å"tender voice.† The comparison of the lamb and its creator through imagery and personification characterizes the Romantic Era as a whole.

Family Finance Essay

Doing a budget for my family or even for personal use is not a new experience for me. At a very young age, I was taught by my parents how to wisely manage my money so that I would have something to pull out in case I encounter emergency situations. I carried this on until adulthood and have been making budgets every now and then to make sure that my finances will be enough to cover my bills and other activities that need spending. †¢ What did you learn about credit card debt paying the minimum payment? I have been using credit cards for years now and I just realized, through this activity, that I know very little about the whole process. I thought that paying the minimum payment of my credit card bill will lessen my financial burdens. However, it only made things worse because of the interest it gained every month that I was not able to pay the whole balance. Banks do not properly educate their clients regarding these interests. They expect their clients to understand the terms and conditions that are written at the back of their forms like these contain terms that are easy to understand. †¢ Why is having emergency money in a savings account important? It is important to have emergency money in a savings account because this would mean that a person will have something to pull out when he or she encounters tight situations involving money. A person, even with a planned budget, can inevitably overspend at times. There are also instances when he or she will encounter situations wherein he or she would have to shell out a large amount of money. In these cases, it is always better to have extra money in one’s savings account to avoid the hassle of borrowing from others or from financial institutions. Borrowing from friends or relatives would be easy because they will most likely lend the person the money that he or she needs, at times without even asking any questions. The case would be different in banks because this would require a great deal of process before the load would be approved. In addition, the person would suffer from the interests that the bank will place on him or her, which will depend on how much the loan will be. Instead of making people’s lives easier, loaning from financial institutions can become a nightmare. †¢ What is a credit score? What are the major credit reporting agencies? A credit score is a â€Å"number generated by a mathematical algorithm based on information in a person’s credit report† (Curry, n.d.). This score is used by lending agencies to decide whether to lend the borrower the money that he or she requests or not. It is therefore important to have an ideal credit score. The ideal credit score is about 720 or higher but most people will score 600 to 800 (Curry, n.d.). A good credit score will allow the person to borrow money easily and to have low interest rates. Financial institutions can also use this information to decide whether to increase a person’s interest rate or increase his or her credit limit. There are three major credit reporting agencies and these include Equifax, Experian, and TransUnion. †¢ What can occur if you are a victim of identity theft? â€Å"Identity theft consists of stealing another person’s identifying information and using the information to take money or make purchases† (Bergman, Berman-Barrett, & Berman, 2008, p.293). The sad thing here is that these purchases that thieves would make becomes the responsibility of the victim. Worse, the victim’s reputation will be put to risk because it is his or her name that is being used by the perpetrator. It can take several days or weeks to clear one’s name in companies and establishments, especially in financial institutions because the person would have to prove that his or her identity was stolen. Section Two †¢ During premarital counseling, what can individuals learn about finances? Premarital counseling is important for couples to take before getting married because this would prepare them for the different issues that they may encounter in their married life. One of the many issues that they have to be prepared about is their finances. They will learn how to keep track of their finances. They will learn how to budget and stick to their financial limits so that they do not go overboard. If they own debts at the time of counseling, they will realize that they should pay these off so that they can start clean before getting married. They also need to open a savings plan for rainy days. Also, they need to have a retirement investment fund so that they do not have to worry when the time comes that they need to retire. †¢ How does understanding finances help with a relationship, in particular, within a marriage relationship? One of the major problems that couples face in their married life is their finances. More often than not, this is the cause of divorce or separation. Understanding their finances will help them realize the steps that they need to take in order for them to not experience money troubles. They will realize that they need to work together and not independently to be able to save and have enough money for their family. If they understood their financial status and the things that they have to do in order for them to have a good financial stats, it is most likely that they will also understand each other and have better relationship. †¢ Is it possible for finances to lead a marriage to divorce? As mentioned above, it is possible that financial problems can lead a marriage to divorce. There are times when a person who feels that the other is not exerting enough effort to support the whole family financially will decide that it is better to separate than to live with financial burdens. There are times when money matters are the cause of regular fights, especially if one makes more money than the other. Divorce can happen if couples do not talk about their financial status and try to come up with solutions for their problems. †¢ Do children have an impact on finances? Having children do have an impact on finances as compared to couples living with only the two of them together. Children would mean that the couple would have to budget for clothes, food, toys, education, and other activities to support their growth and development. It would also mean that the couple would have to save in case of emergency like hospital emergencies and the like.

Tata Nano

PREFACE This is a research proposal on a study on launch of new cheapest car in the world by TATA Company name â€Å"TATA NANO†. The objective of this research proposal is to find out an opportunity or a problem in the launch of the smallest /cheapest car targeting masses through secondary information / data. Also to gain knowledge about how TATA brought this new product i. e. , â€Å"NANO† up to the development stage and finally going to launch it on 23rd March, 2008 (already launched till now). During this project I researched on how TATA developed NANO costing Rupees1 lakh ($ 2500 U. S) and what will be its effects. A survey was also done for understanding consumer buying pattern and preferences (which is a part of secondary data). Thus, this study is based on new product development in marketing for TATA NANO. â€Å"Marketing Research is the systematic and objective identification, collection, analysis, dissemination, and use of information for the purpose of improving decision making related to identification and solution of problems and opportunity†. â€Å"Perception is the process, by which an individual selects, organizes and interprets information inputs to create a meaningful picture of the world around as†. I conducted to gain an understanding of what goes in to mind of the customer about â€Å"NANO†. I have learned lot during my research proposal on TATA NANO and I hope this will be helpful to find out the proposal information. TABLE OF CONTENTS ACKNOWLEDGEMENT2 PREFACE3 INTRODUCTION OF TATA MOTORS5 PROBLEM & RESEARCH OBJECTIVES6 SCOPE OF STUDY7 OBJECTIVE OF STUDY7 LIMITATIONS7 QUALITATIVE RESEARCH7 ENVIRONMENTAL CONTEXT OF THE PROBLEM8 MANAGEMENT DECISION AND MARKETING RESEARCH PROBLEM8 MANAGEMENT DECISION PROBLEM8 MARKETING RESEARCH PROBLEM9 HYPOTHESIS9 SECONDARY DATA9 TATA NANO – FEATURES10 TARGET MARKET10 SWOT ANALYSIS11 COMPETENCIES OF TATA NANO11 COMPETITION11 CAR OWNERSHIP PER 1000 PEOPLE12 RESEARCH METHODOLOGY12 TOTAL NUMBER OF VEHICLES (INDIA)12 GROWTH OF MOTOR VEHICLES (INDIA)13 % OF PEOPLE WHO ARE AWARE OF TATA NANO13 PREFERENCES OF DIFFERENT AGE GROUP REGARDING BUYING OF NANO13 TATA NANO – A PEOPLE’S CAR13 DOMESTIC MARKET SHARE13 BOMBAY STOCK EXCHANGE – TATA MOTORS14 AUTOMOBILE PRODUCTION14 AUTOMOBILE EXPORT14 IDENTIFICATION OF KEY ISSUES14 SUGGESTIONS14 ANALYSIS OF TATA NANO15 IMPACT OF TATA NANO ON LIFE OF COMMON MAN15 PORTER’S 5 FORCES MODEL OF NANO CAR15 BARRIERS TO ENTRY15 BUYERS16 SUPPLIERS16 SUBSTITUTES16 COMPETITVE RIVALRY16 CONCLUSION – FUTURE OF TATA NANO16 TABLES – CHARTS & FIGURES17 INTRODUCTION OF TATA NANO18 SECONDARY DATA18 RESEARCH METHODOLOGY20 ANNEXURE23 INTERNET WEBSITES23 TEXT BOOKS / MAGAZINES/ NEWSPAPERS24 INTRODUCTION OF TATA MOTORS â€Å"DREAM – DREAM AND DREAM, because dream gives vision, vision gives thoughts and finally thoughts lead to the action† Each letter of these motivational words said by India’s former President DR. A. P. J. ABDUL KALAM, goes exactly with MR. RATAN TATA, Chairman of TATA GROUP, who in the year 2003, dreamt of producing a safe, affordable car for the common man. Mr. RATAN TATA launched TATA NANO on 10th January, 2008, at the 9th Auto Expo 2008 in New Delhi. Established in 1945. First Vehicle rolled out in 1954. India’s largest business group. Diverse Business in 7 sectors. International income – 61 % of group revenue. Operations in over 80 countries. Products & Services – exported to 85 countries. Largest employer in private sector – over 3, 00,000 employees. World cheapest car with a price tag of $ U. S 2,500. First company from India’s engineering sector to be listed in NYSE (September, 2004). Developed India’s first fully indigenous passenger car. Operations in U. K, South Korea, Thailand & Spain. Over 4 millions TATA vehicles fly on Indian roads. Nation wide dealership – 3500. * (TABLES – CHARTS & FIGURES) PROBLEM & RESEARCH OBJECTIVES To study about how a new product – TATA NANO was developed based on marketing theory of â€Å"new product development†. To study about what made possible for TATA to develop and produce a car for just Rupees ONE LAKH ($ U. S 2,500). To study the objectives and target customers of TATA’S ONE LAKH CAR. To study on consumers buying behavior and preferences and views about TATA NANO by various methods of data collection. To find out the consumer perception on NANO car in INDIA. SCOPE OF STUDY This study would be useful for companies to know what people perceive and thinking about â€Å"Small Fight† that is NANO. This study would be useful to other students as a secondary data. This study would be useful to form strategies according to perception of people about NANO. OBJECTIVE OF STUDY To know the consumer perception on â€Å"NANO† car. To find out the acceptance level of people. To find out the awareness level about â€Å"NANO† car. To know about factors affecting purchase decision of â€Å"NANO†. To know how purchase decision of â€Å"NANO† varies from different income group. LIMITATIONS I will have to rely upon the information given by respondents, which may not be fully true. This study will be limited to only Indian Population. It is only for short period of time. Lack of professional approach since researcher is a student. Subjectivity is the main limitations of such studies. These sorts of projects take generally longer period than other ones. Situations may undergo a change. Hence, time gap may effects the successful implementations of research results. CHARACTERISTICS OF RESPONDENTS All have driving experience. Time Duration: 1 hour. All have a good knowledge of TATA NANO. Sample Size – 500. Sample group location. Data collection involves a field force and electronically. Age Group – 20 – 25; 26 – 35; 36 – 45; 45+ (both males & females) QUALITATIVE RESEARCH Taken 100 respondents, collected on the basis of secondary data. Respondents based on previous driving experience, driving license & knowledge about TATA NANO. Based on different cultures, regions & age-group between 20 – 25 years. This project of TATA NANO is based on based on basic research because it is not aimed at solving a particular pragmatic problem. Also generally cannot be immediately implemented by marketing executive. Verify the acceptability of a given theory, or to learn more about a certain concept. My research is based on Descriptive Research. Survey – most common method of descriptive research. Research technique gathering information from a sample of people using questionnaires (which will be utilized later for primary data). Different survey methods to contact respondents: telephone/mail; internet & in person. ENVIRONMENTAL CONTEXT OF THE PROBLEM Past Information & Forecast Resources & Constraints Objective Buyer Behavior Legal Environment Economic Environment MANAGEMENT DECISION AND MARKETING RESEARCH PROBLEM MANAGEMENT DECISION PROBLEM Will the conversion of â€Å"TATA NANO† to a taxi affect brand image and consequently sales? Will initial demand may lead to stock out? Whether the prices of â€Å"TATA NANO† will be sustained over a period of time with the economic changes in raw material price rise? With the hike in sales of â€Å"TATA NANO†, whether the infrastructure of the country will be able to sustain the volume of traffic? Will the protest of farmers against â€Å"TATA NANO† plant in SINGUR will affect the sales? Will general perception of brand â€Å"TATA† in small car segment affect the sales? MARKETING RESEARCH PROBLEM As price of â€Å"TATA NANO† is very cheap in INDIA, possibility of car being used as taxi cannot be avoided. Time to convert raw material into TATA NANO. Determining the trends in steel, rubber and other raw material prices. The focus of INDIA in building infrastructure and spending trends. They (TATA) thought that they are cheated by the government. TATA Company is known for heavy commercial vehicle. This common perception can affect the sale of NANO. HYPOTHESIS Conversion of â€Å"TATA NANO† to a taxi do not affect the brand image and consequently sales. TATA NANO is safe for driving. Hike in price of TATA NANO will not affect the sale. People prefer to purchase TATA NANO instead of two wheeler. People can wait for TATA NANO for few months. SECONDARY DATA The success of any project or market survey depends upon heavily on the data collection and analysis. It is necessary that the data collected is a reliable data in order to achieve the research objective. Secondary Data are those data, which have been already collected or published for the purpose other than specific research need at hand. This data is simply used by the researcher for his purpose of collected data and it’s used for the same purpose. The secondary data sources here in this project are: websites, books. It is also often called desk research because, as the name implies, it can often be completed from the desk of the researcher using printed information, the Internet, the phone and so on. The information might be internal, i. e. , available within the researcher’s own organization, or external where the information comes from elsewhere. Internal sources includes: Organization’s sales records; Customer Database; Complaints and other comments received from customers; market research previously carried out from the organization; Inquiries received from prospective customers; Organization’s annual report & Brochures, newsletters & house magazines produced by the organization. External sources includes: libraries; company data; directories & almanacs; books of statistical data; Internet; academic research; media articles in the general & trade press; reports by data agencies; commercial sources; international sources; government databases; industry experts; industry data; market research reports & unpublished sources. TATA NANO – FEATURES LENGTH 3. 1 METERS WIDTH 1. 5 METERS WEIGHT 600 KGS HEIGHT 1. 6 METERS ENGINE ALL ALUMINIUM, REAR MOUNTED, REAR WHEEL DRIVE CAPACITY 623 CC POWER 33PS FUEL INJECTION MULTI POINT FUEL INJECTION (MPFI) FUEL TYPE PETROL, DIESEL VERIONS WILL BE LATER BODY TYPE SHEET METAL SEATING CAPACITY 04 (FOUR) MILEAGE 26 KMPL (HIGHWAYS); 20 – 22 KMPL (CITY DRIVE) TOP SPEED 75 K. M EMISSION NORMS EURO – 1V, BHARAT STAGE – III COMPLIANT SAFETY NORMS FRONTAL CRASH TESTED VERSIONS ONE STANDARD & TWO DELUXE COMPARISON 8% LESS IN LENGTH (BUMPER TO BUMPER) WITH RESPECT TO MARUTI 800. 21% MORE INNER SPACE WITH RESPECT TO MARUTI 800. TARGET MARKET The low – cost care is clearly intended for the masses. For the family of four that would otherwise ride on a scooter, precariously balancing a tiny tot on the front and a baby on the wife’s lap. For the first – time car buyer in INDIA – a huge market despite the increasing number of cars in the urban and semi – urban areas. It also attracts the small cars buyers like Maruti 800. TATA NANO uses plastics and adhesives rather than welding. Introducing the car with an artificially low price through government – subsidies and tax – breaks, or using vertical – integration or partially using inexpensive polymers or biodegradable plastics instead of a full metal – body. It has no AC, no power steering, no power windows, and no power bells and whistles Executive two wheeler people: People that are working rofessionals but cannot afford to buy a three lakh car which is average cost of small car in INDIA. Second hand car user: Those people that cannot afford to buy a new car. Now they will be able to buy a new car cheaper then they buy a used car for. Auto rickshaw market: Most of the auto rickshaws also cost same as the price of NANO. T his may help the NANO to replace them as well. Middle and lower income group people: These are the people that are growing and are becoming a little richer which is making them afford a car. SWOT ANALYSIS STRENGTH Cheapest car in the World. 21% more space than Maruti 800. Brand Name (TATA). Cost Price Low. Fuel Efficient. Safe. Strong Market Position. Research and Development. WEAKNESSES Low power Not a status symbol. Delay in manufacturing. No regular size luggage room. It may create more traffic problems. Dependent on vendors. Overdependence on Indian Market. OPPORTUNITIES It can capture the large market in the society i. e. Middle Class. Large Market for Selling. Awareness in the market. First car in low range. Can hit in global market. THREATS Its nearer competitors BAJAJ AUTO & TARA are ready to introduce â€Å"cars† less than the price of NANO. Company Rival Not sure to hit in rural & semi-urban areas. COMPETENCIES OF TATA NANO Expectations. Modular Design. Pricing Strategy. Export Expectation. Pricing & Acceptance of TATA after launch. Enthusiastic Support. COMPETITION AUTOMOTIVE CAR CAR TATA NANO MARUTI 800 HINDUS AMBY ANDY NANO WEIGHT KG 600 800 2,000 600 SPEED 110 60 100 110 HP 33 37 100 30 VOLUME CC 630 800 1,800 200 FUEL L/HR 5. 5 3. 75 8. 0 1. 0 FUEL/HR/1000/CC 8. 73 4. 69 4. 44 5. 0 SPH 6. 0 9. 87 12. 5 30 HP/1000 CC 52. 40 9. 87 12. 5 30 CO2 E G/KM 116 145 186 21 KMPL 20 16 12. 5 11 T. KMPL 12 12. 8 25 66 MPG 47. 3 37. 8 29. 6 26. 0 FARE $/HR 11 6 10 11 FUEL $/HR 5. 5 3. 75 8 1. 0 NET $/HR 5. 5 2. 25 2. 0 1. 0 NET $/YR 19,800 13,500 7,200 36,000 COST $ 2500 5500 10,000 2,400 CAR OWNERSHIP PER 1000 PEOPLE COUNTRY PASSENGERS CARS/ 1000 POPULATION TOTAL VEHICLES/ 1000 POPULATION GNI / CAPITA (GROSS NATIONAL INCOME) INDIA 8 12 620 CHINA 10 15 1,500 SRI LANKA 13 42 1,010 THAILAND 35 276 2,490 KOREA 218 302 14,000 MALAYSIA 225 272 4,520 JAPAN 441 586 37,050 UNITED KINGDOM 451 510 33,630 UNITES STATES 465 808 41,440 RESEARCH METHODOLOGY Research Methodology deals with the various methods of research. The purpose of the research methodology is to describe the research procedure used in the research. Research Methodology helps in carrying out the project report in by analyzing the various research findings collected through the data collection methods. TOTAL NUMBER OF VEHICLES (INDIA) TABLE 1 shows the progress report of number of vehicles from 1951 – 2008, shown on x-axis, where as number of vehicles shown on y-axis. Number of vehicles in car increased due to demand and supply of cars with potential scope in INDIA. GROWTH OF MOTOR VEHICLES (INDIA) TABLE 2 – Two Wheelers: Two wheel vehicles are the dominant mode of private road transport in INDIA. They account for more than three – quarters of the total registered vehicle population and have exhibited the highest average annual growth rate – 14. 5% between 1980 and 2007. Car, Jeeps and Taxis taken together have grown at an average annual growth rate of 9. 5% during this period, whereas the population of registered buses has increased at an average annual growth rate of 7. 5% over the same period. % OF PEOPLE WHO ARE AWARE OF TATA NANO TABLE 3 – The % of people who are aware of the TATA’S new product – NANO car is shown with the help of pie chart. Here, blue color indicates that people are aware of TATA NANO and red color indicates the % of people who are not aware of TATA NANO. While analyzing this chart, we can know that only 3% of the total sample population is not aware about TATA NANO. This shows the great effect of media, newspaper and launching of this product. PREFERENCES OF DIFFERENT AGE GROUP REGARDING BUYING OF NANO TABLE 4 – This chart shows the preference of different age group to buy TATA NANO when it is launched. On X-axis, number of respondents is given where as on Y-axis the age group is given. Blue bar indicates willingness to purchase TATA NANO. Red bar indicates that the respondent is not willing to purchase it and green indicates that the respondent is not sure. While analyzing this chart, we can see that the young generation is eager to buy the product. While due to some misunderstanding about TATA NANO, the older generation doesn’t desire to buy it or are not sure about it. TATA NANO – A PEOPLE’S CAR TABLE 5 – In this chart, number of respondents is given on the y-axis and some features are given on x-axis. By analyzing the chart, we can say that people consider the cost factor the most for TATA NANO followed by the innovation. Even looks has got quite positive reply. TATA NANO is a product that is developed perfectly at minimum cost without sacrificing the quality. DOMESTIC MARKET SHARE TABLE 6 – In this pie chart diagram, it shows that INDIA has a big potential in auto industry. 77% shows two – wheeler, 14% passenger vehicles, commercial vehicles & 4% three wheelers. TATA NANO decided to capture two-wheeler market. BOMBAY STOCK EXCHANGE – TATA MOTORS TABLE 7 – This chart represents how the stock market fluctuate with the ups & down’s of TATA NANO Company. The chart is from 2007-08 which shows how BSE increase with an increase in TATA NANO. AUTOMOBILE PRODUCTION TABLE 8 – This chart shows that how automobile production is increasing every year. According to this chart, it shows from 2001 to 2007, where every year automobile production is increasing in all sectors such as Passenger Cars; Multi-utility vehicles; Commercial Vehicles; Two Vehicles & Three Vehicles. AUTOMOBILE EXPORT TABLE 9 – This chart shows that how automobile exports is increasing every year. According to this chart, it shows from 2001 to 2007, where every year automobile export is increasing in all sectors such as Passenger Cars; Multi-utility vehicles; Commercial Vehicles; Two Vehicles & Three Vehicles. SEGMENTATION VARIABLE USED GEOGRAPHIC RURAL & URBAN DEMOGRAPHIC FAMILY SIZE & INCOME BEHAVIRAL BENEFIR & USER STATUS TARGET MARKET EXECUTIVE TWO WHEELER SEGMENT, SECOND HAND CAR USER, AUTO RICKSHAW MARKET, MIDDLE & LOWER INCOME GROUP PEOPLE POSITIONING TATA INTENDING TO PLACE IN THE MIND OF THE CONSUMERS AS A PEOPLE’S CAR STARTEGIC OPTIONS UNDIFFERENTIATED MARKETING IDENTIFICATION OF KEY ISSUES SUGGESTIONS TATA should increase the production of NANO so that customers don’t have to wait much for their car, as they feel urgency for NANO. As people believes that NANO is people’s car and will be affordable by common man which was a dream earlier for them. So the price should be kept stable in future with the increase in price of raw material. Otherwise it will be out of their reach and people believe in MR. RATAN TATA’S statement of – â€Å"PROMISE IS A PROMISE†. TATA should give exchange offer against a two or four wheeler so that those consumers can be easily converted to NANO users. Safety measures can be enhanced because people consider it as their prime concern while purchasing. An option for customization should be available. ANALYSIS OF TATA NANO This project on marketing research was a learning experience and brought me close to NANO and provided us depth knowledge through focus group and survey. Focus group ended up with innovative findings, which helped us in going further on the research. But time in between the focus group was leading to group discussion. IMPACT OF TATA NANO ON LIFE OF COMMON MAN In INDIA every one can afford a NANO, just as we buy any electronic appliances for a home uses. Decrease in price of second hand car. High traffic on roads due to sale of exceeds car on roads. Increase in loan on car installments. And finally TATA NANO is definitely better than Maruti 800. TATA has succeeded in value engineering of the product and its great success for TATA’S. It’s something on which INDIA can feel proud of. NANO has been developed effectively. PORTER’S 5 FORCES MODEL OF NANO CAR There is continuing interest in the study of the forces that impact on an organization, particularly those that can be harnessed to provide competitive advantage. The ideas and models which emerged during the period from 1979 to the mid – 1980s were based on the idea that competitive advantage came from the ability to earn a return on investment that was better than the average for the industry sector. As Porter’s 5 Forces analysis deals with factors outside an industry that influence the nature of competition within it, the forces inside the industry (microenvironment) that influence the way in which firms compete, and so the industry’s likely profitability is conducted in Porter’s five forces model. BARRIERS TO ENTRY Time and cost of entry. Knowledge and Technology. Product Differentiation and Cost Advantage. Government Policy and Expected Retaliation. Access to Distribution Channels. Economies of scale. Barriers. BUYERS Number of customers or Volume of Sales. Buying Volume. Differentiation. Price Elasticity. Incentives. Brand Identity or Brand Image. Switching Costs. SUPPLIERS Number of Suppliers. Size of Suppliers. Switching Costs. Unique service or product. Ability to Substitute. SUBSTITUTES Substitute Performance Cost of Switching Buyer willingness Price Brand COMPETITVE RIVALRY Number of Competitors. Exit Barriers. Niche; Product Quality. Differentiation. Switching Costs. Industry Concentration. Diversity of Competitors. Price Competition. CONCLUSION – FUTURE OF TATA NANO Emerging markets are a fertile ground for innovation. The challenge of reaching dispersed, low – income consumers in emerging markets often spurs significant innovation. As customers gain more power, they will demand more tailoring and value – added service to meet their needs. Companies that innovate on this dimension are likely to be richly rewarded. World is getting tougher day by day being unique is a competitive advantage. An expectation to TATA NANO has proved this. After 100 years to Henry Ford, TATA has proved him again not only he came out of the expectations but also came out with a platform for INDIAN Auto Sector. My opinion after the study of various aspects I found that – TATA NANO is definitely not for: a)Someone looking for better performance b)Someone who is looking to impress c)Someone who want to speed trial on Sunday d)Someone who is looking for long drives TATA NANO is definitely for: a)Someone who is looking to buy a car but cannot afford much price. b)A student who want to go to college, tuition instead of bike. c)Someone who depends on second hand car. )For a house wife who can buy a car with her own savings. e)Someone who depends on scooter. So NANO is not a basically a luxury cars but it can fulfilled the all capacity for middle class people. In this report, I would like to conclude that TATA NANO report was a challenging project for me. I have tried my level best to provide secondary data before the due date of my proj ect. I also believe that more information could be collected and if collected more, it can be useful for the next assignment. I believe that the information or data collected are relevant and correct and could be useful for someone else also.

Caribou In the Canadian North essays

Caribou In the Canadian North essays Native peoples of the Canadian north have hunted barren plains caribou since long before the Europeans arrived in North America. Hunters and social groups relied heavily on the caribou for food, clothing and utensils, as well as a source of culture and spiritual beliefs. When caribou populations declined or migrated, indigenous peoples were forced to either move with the herd, or suffer from severe starvation. Today, the fur trade still takes place in the Canadian north, with roughly 100,000 people in total participating in Canada. Animals, such as the caribou, provide one of the few sources of income available to the natives in some regions, and the natural resources they provide are used to purchase food-stuffs, ammunition, and equipment from the south. The Indian, Inuit, and Dene ethnic groups in Canada all still rely on the caribou as a source of food, despite the fact that native cultures have changed as indigenous peoples have adapted parts of their lifestyle to the new technological advances . The introduction of rifles and snowmobiles into the northern economy have changed hunting and trapping methods, and native people are being forced to continually redefine their own culture as technology filters into the north. There is therefore an increasing need for native people to choose the way in which they interact with southern society, and the blending of traditional skills and modern technology to utilize resources seems to be the most common approach to this problem. Caribou in the northern regions of Canada are fairly plentiful in numbers, and travel in large herds through wide tracts of land in which they can be easily hunted by residents of local communities. Since barren plains caribou are so easily hunted, it is inevitable that they are the favoured meat resource in a renewable resource economy. It is important to note, however, that it is this very attribute that makes them so valuable to the animal market...

Rhetorical Definition and Examples of Persuasion

Rhetorical Definition and Examples of Persuasion Persuasion is the use of appeals to reasons, values, beliefs, and emotions to convince a listener or reader to think or act in a particular way. Adjective: persuasive.  Aristotle defined rhetoric as the ability to discover the available means of persuasion in each of the three kinds of oratory: deliberative, judicial, and epideictic. Persuasive Writing Techniques 30 Topics for a Persuasive Essay or Speech40 Writing Topics: Argument and Persuasion ApologiaAppealArgument Artistic Proofs and Inartistic Proofs The Art of Persuasion, by John Quincy AdamsConfirmation BiasDefinitions of RhetoricDramatismExhortationHortatory DiscourseHow to Write an Effective Ad, by Ulysses G. ManningIdentificationKairosLogical ProofMotivated SequencePathos and Persuasion: The Validity of Emotional AppealsPhronesisPropagandaPropositionRhetorical MoveRogerian ArgumentSpin EtymologyFrom the Latin, to persuade The Art of Literary Persuasion Character [ethos] may almost be called the most effective means of persuasion.(Aristotle, Rhetoric)Oral delivery aims at persuasion and making the listener believe he has been converted. Few persons are capable of being convinced; the majority allow themselves to be persuaded.(Johann Wolfgang von Goethe)[F]or the purposes of persuasion the art of speaking relies wholly on three things: the proof of our allegations, the winning of our hearers favors, and the rousing of their feelings to whatever impulse our case may require. (Cicero, De Oratore)There is nothing in the world like a persuasive speech to fuddle the mental apparatus and upset the convictions and debauch the emotions of an audience not practiced in the tricks and delusions of oratory. (Mark Twain, The Man That Corrupted Hadleyburg. Harpers Monthly, Dec. 1899)He who wants to persuade should put his trust not in the right argument, but in the right word. The power of sound has always been greater than the power of sense. (Jo seph Conrad, A Familiar Preface. The Collected Works of Joseph Conrad) The best way to persuade people is with your earsby listening to them. (attributed to Dean Rusk) The Persuasive Process   When we try to persuade, we use the arguments, images, and emotions most likely to appeal to the particular  audience  in front of us.  Rhetoricians  who teach the art of persuasion have always instructed their students to treat different audiences differently, to study their distinctive and peculiar commitments, sentiments, and beliefs. (Bryan Garsten,  Saving Persuasion: A Defense of Rhetoric and Judgment. Harvard University Press, 2006)  All language can in a sense be regarded as persuasive (cf., e.g., Miller 1980). However, in this context we limit the definition of persuasion to all linguistic behavior that attempts to either change the thinking or behavior of an audience, or to strengthen its beliefs, should the audience already agree. Yet the audiencesvisible and invisible, actual and implied, interlocutors and onlookersalso contribute to the process of persuasion. (Tuija Virtanen and  Helena Halmari, Persuasion Across Genres: Emerging Perspectives.  Persua sion Across Genres: A Linguistic Approach. John Benjamins, 2005)     Technology has made the audience a prominent feature in the persuasive process. Audiences play an active role in the co-creation of meaning. Persuaders use audience analysis to understand their audiences and adapt their messages. At the same time, technology makes it possible for audiences to circumvent the messages of persuaders and communicate directly with other audience members. In short, the audience for todays media is potentially large, anonymous, and able to circumvent the persuasive messages of producers. (Timothy A. Borchers, Persuasion the Media Age, 3rd ed. Waveland Press, 2013) Persuasion in Advertising The real  persuaders  are our appetites, our fears and above all our vanity. The skillful propagandist stirs and coaches these internal persuaders. (attributed to Eric Hoffer)If youre trying to  persuade  people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the  vernacular. (David Ogilvy,  Confessions of an Advertising Man, 1963)â€Å"VVs NoCoat campaign . . . did what all ads are supposed to do: create an anxiety relievable by purchase.†Ã‚  (David Foster Wallace,  Infinite Jest. Little Brown, 1996) Persuasion in Government [I]n a republican nation, whose citizens are to be led by reason and  persuasion, and not by force, the art of reasoning becomes of first importance. (Thomas Jefferson, 1824. Quoted by James L. Golden and Alan L. Golden in  Thomas Jefferson and the Rhetoric of Virtue. Rowman Littlefield, 2002) Men are not governed by justice, but by law or  persuasion. When they refuse to be governed by law or persuasion, they have to be governed by force or fraud, or both. (Lord Summerhays in  Misalliance  by George Bernard Shaw, 1910) The Lighter Side of Persuasion A man in  Phoenix calls his son in New York the day before Thanksgiving and says, I hate to ruin your day, but I have to tell you that your mother and I are divorcing; forty-five years of misery is enough. Pop, what are you talking about? the son screams.We cant stand the sight of each other any longer, the old man says. Were sick of each other, and Im sick of talking about this, so you call your sister in Chicago and tell her..Frantic, the son calls his sister, who explodes on the phone. Like heck theyre getting divorced, she shouts. Ill take care of this.She calls Phoenix immediately, and screams at her father, You are NOT getting divorced. Dont do a single thing until I get there. Im calling my brother back, and well both be there tomorrow. Until then, dont do a thing, DO YOU HEAR ME? and hangs up.The old man hangs up his phone and turns to his wife. Okay, he says, theyre coming for Thanksgiving and paying their own way.(Charles Smith, Just Plain Funny. RoseDog Books, 2012) Pronunciation: pur-ZWAY-shun

Software Process Models Essay Example | Topics and Well Written Essays - 500 words

Software Process Models - Essay Example The products are usually distributed through physical outlets in the market as well as through the Internet. Additionally, electronic outlets, product-line retailers, software partners and big technology retailers also serve consumers with the company’s goods. The company also boasts effective consultancy services relative to its products. The spiral methodology blends the design of prototyping with the structured, refined qualities of the waterfall methodology (Kan, 2003). The development of the spiral model is premised upon a refinement of the application on a bit-by-bit basis as the spiral grows. The methodology also clearly encompasses risk management measures within software engineering. The approach recognizes major risks at various stages of implementation such as the practical and supervisory aspects, and explores ways in which the risks can be reduced. These measures keep the software engineering work better and more controlled. The spiral methodology is premised on continuous polishing of the main products in order to ensure that the product meets the market standards including the system and design of the application as well as the code developed for use (GeambaÅŸu, Jianu, Jianu, & GavrilÄÆ', 2011). Notably, at each stage around the spiral, the software is an improvement of a prior product. The spiral mo del shares most development phases with the waterfall model, with the main differences involving planning, evaluation of risks, and the development of models and simulations. Software developed through this methodology solves the problem of haphazard production of documents, which otherwise would not reflect the important details at a given stage in the engineering process. Like the application they describe, the documents are representative of the all the key stages of development (Kan, 2003). The concept is to guarantee a

The films Juno and American Beauty Essay Example | Topics and Well Written Essays - 1000 words

The films Juno and American Beauty - Essay Example The girl Juno here is a 16 year old female, who gets pregnant by her classmate Paulie and both plans to abort the baby. Juno is a girl with carefree attitude and does not care about what other people think about her. Juno in her tender age is ignorant about pregnancy and issue related to it and this quote confirms it. Juno MacGuff: I don't know, I drank like, ten gallons of Sunny D... I'm telling you I'm pregnant and you're acting shockingly caviler. Leah: Is this for real? Later by the influence of her friend she changes her mind and plans with Paulie to give the baby for adoption for this she gets the support from her parents. Juno with her friend Leah finds a couple to adopt the baby and the film later shows the Juno’s experience with the pregnancy and the emotional struggle associated with it. Long before the birth of the baby, Juno also confesses her love for Paulie. Also Paulie accepts the love for Juno and soon after she delivers a baby boy. In the meanwhile, the couple who about to adopt the baby faces a marriage breakdown. In the end of the movie, Vanessa (Single mother) who is supposed to adopt the baby accepts the baby and Juno and Paulie are shown to be passionately in love. The Movie American Beauty This movie American beauty explains the life of Lester who is writer in a magazine who dislikes his job. His wife Carolyn is a rude character, and their daughter Jane despises her parents. â€Å"Carolyn Burnham: Are you trying to look unattractive? Jane Burnham: Yes. Carolyn Burnham: Well, congratulations. You've succeeded admirably†. These dialoged shows the hostile relationship held by the mother and the daughter. Lester has a neighbor who is a colonel accompanied by his less social wife and a drug addicted son Ricky. The Lester’s daughter Jane is in love with Ricky and wants to extend her relation with him. Lester on the other hand is deep down inside depressed and wants a person to share his feelings. Meanwhile he gets in touch with Jane’s friend Angela and gets infatuated with her. Lester begins to experience sexual fantasies about Angela wherein red roses are surrounded by Him. On the other side, Carolyn his having an affair with her business counterpart Buddy. Later Lester finds out about his wife’s extra -marital affair but reacts indifferently. Jane in the later part of the movie gets involved with Ricky and Lester too gets friendly with Angela. In between all this Lester gets marijuana from Ricky and uses it and tries to sexually encounter Angela and finds that she is virgin and backs out. The father of Ricky accidently sees Lester nudely exercising and his son watching it, and concludes they r gay mates. Colonel rushes to Lester home and shoot him to death. Comparison between Juno and American Beauty The movie Juno and American beauty is both centered on teenagers and their romantic life and sexual activities. The movie is basically about the culture of teenagers in American and how th ey lead an unorganized and indisciplined life as this quoted depicts it. â€Å"Angela Hayes: Jane, he's a freak! Jane Burnham: Then so am I! And we'll always be freaks and we'll never be like other people and you'll never be a freak because you're just too... perfect! â€Å"Both these movies show to the viewers that the sexual life of American teenagers is active at an early stage. The movies also display the marriage failure happening in American society and how fragile relationship is. According to (Sarris) â€Å"In American Beauty ,Kevin Spacey plays Lester Burnham, a man in his mid-40s going through an intense midlife crisis; he's grown cynical and is convinced that he has no reason to go on†Both the movies also show the emotional struggle undergone by teenage and adults of America. The movie Juno has an anti –